Our Family

WILLIAM FREDERICK BURGOYNE BAIRD

The founding father of W.F.B. Baird & Company, William Frederick Burgoyne Baird began his career in the booming in Linen trade in 1912. With his passion for excellence and visionary leadership, the company grew between the WWI and WWII. The art of producing world’s finest linen that he introduced has been now been retained by generations for over a century.

JAMES BURGOYNE BAIRD

The eldest son, James Baird took over the leadership of the company after his father. For over 12 years, he followed his own path while keeping his father’s legacy alive. With his vision and guidance, the company saw a lot of success.

FREDERICK WILLIAM BURGOYNE BAIRD

F.W.B Baird took charge of the ship at a time when the linen trade in Ireland began to decline. The handkerchief linen market was sinking with changing fashion trends. Being an innovator and dynamic leader, F.W.B steered the company through the challenge while unlocking new height. In conjunction with young Armani in Italy and Hamilton Adams in New York, he successfully took handkerchief linen into the fashion trade, as linen shirts and blouses.

WILLIAM JAMES BURGOYNE BAIRD

James Baird took over the leadership of company with his brother Hugh Baird in 1988. He joined forces with the McNutt brothers to give linen a new language of design in this ever evolving industry. Today, with his visionary leadership and appreciation of true craftsmanship, the original linen has created a footprint in countries across the world.

JOSHUA ROBERT BURGOYNE BAIRD

Joshua holds a bachelor’s degree in International Business from The University of Sussex. He joined the company in 2014. With his business acumen and a relentless pursuit of excellence, he founded a new retail division- Burgoyne Ireland. He is now working towards providing strategic direction to Burgoyne Ireland and taking it to new heights.

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