STORY OF THE CREST

Steeped in tradition, the story of the House of Burgoyne is depicted in its crest, a blend of all that the founders stood for, and which the organisation continues to follow.

Toughness, strength, courage and above all, the “never-say-die” attitude which were the hallmarks of the founders, are symbolised by the Boar sitting on a bed of linen at the top of the crest.

The traditional Irish design of the helmet represents the Irish roots and heritage of the brand.

The shield sits upon a mantle of billowing linen fabric, which flows behind the shield and resembles a handkerchief, linking it back to the founding product of the company.

Two greyhounds support the shield. The greyhound signifies courage and loyalty and is the emblem of Lurgan, a town in Ireland, where the company was founded in 1912.

The shield itself is split into four quadrants, embodying the universal symbol of luck – the shamrock – in the first, the craftsmanship of weaving in the next two quadrants and a long-standing partnership with McNutt in the last.

LEADERSHIP TEAM

William James Burgoyne Baird
Chairman
WFB Baird & Company (India) Pvt. Ltd.

Joshua Robert Burgoyne Baird
Director
WFB Baird & Company (India) Pvt. Ltd.

Suchitra Menon
Director & CEO
WFB Baird & Company (India) Pvt. Ltd.

Pradeep Kumar B
Director & COO
WFB Baird & Company (India) Pvt. Ltd.

Abhijit Ganguly
Director, CMO & Business Head
WFB Baird & Company (India) Pvt. Ltd.